Website enquiry follow-up for contractors
For a home-service team, the first gap may be between the website form and the person who arranges an estimate. Start with one enquiry source, one pipeline and a named staff next action. Check what your existing tools can already handle before adding another system.
Illustrative planning example: a homeowner asks about a fence repair. The office coordinator reviews the service area and request, then arranges the next step. The agreed process should record a reply, a confirmed estimate visit or a request to stop, so later follow-up reflects the conversation. This is a workflow to scope and test, not a customer result or a working-integration demonstration.
CRM Essentials lists one pipeline, one form, one calendar and up to three standard workflows, with the import, email-send and service-work limits shown in the scope cards on this page. Website connection, messaging permissions and stop rules need confirmation for your setup. Custom API or webhook work is scoped separately; dispatch and accounting replacement are not assumed.
Use the existing-tools decision checklist and reply, booking and opt-out checks to prepare for a fit review.
Read the CRM lead follow-up guide